Tag Archives: web2expoberlin

Web2.0 expo Berlin: Simon Wardley Commoditisation of IT

Simon a mis en ligne la présentation dont je parlais dans ce billet. A must see.

Simon Wardley Commoditisation of IT

Web2.0 expo Berlin: The impact of mobile Web2.0 on the telecom industry

Great talk by Ajit Jaokar remind me of the paper by Pierre Bellanger: le réseau social: avenir des télécoms

Le synopsis de la conference par le speaker lui-même, les slides

My notes:

Social networks and mobile
What apple and google are doing

Media, Telecom & Internet
It is like tectonic plates, they are comming/clashing together

What Apple is doing?
With the Iphone Apple is making the mobile market pie bigger and they ask the operator do you want a share?

What Google is doing?

Google wants to create a whole new user experience for the user (voir mon billet sur le Gphone)
If the customer is the king the meta-data is King Kong!
=> capture the meta data is key (remind me of the talk on the web of data)

All application are going to be social

Power is moving away from the old elite

The telecom industry does the Ostrich (autruche!)
The youth are talking but they are not necessarily mobile
The youth are reading books but not any books they are reading Facebook !!
Its all about new connection and relashionship
I facebook your mom!!!

It’s getting better or worse depending on your point of view

Everybody wants to get in bed with the customer
The point of contact is the social network

The place of operator in the value chain
DIStributor role are DISintermediated
We don’t need them anymore
The web aggregator replace the distributor/operator

The changing nature of the telecom industry
Web growth is proven
Mobile Web growth is not
Can web2.0 help?

Telecom VS Internet

From Telecom

  • 99% reliability
  • 18 month lead time
  • silo mentality
  • Interoperability not a priority
  • Data apps low priority

To the Internet

  • No unpipe ???
  • Social networks connecting people VS the media industriy
  • Iterative development, converged development
  • Network itself is becoming more important
  • New services without to changes the network
  • Complex but longe tail services VS exisitng simple services with mass demand

Going from specific apps to leveraving assests
• location
• data mining, customer history

Use the web as a platform harness collective intelligence build a database with your user.

Mobile Web2.0 must be define in the context of web2.0

Intelligence can be capture from mobile

Mobile Web2.0 != packaged content (ringtones)

A Harnessing collective intelligence
B The web backbone but not necessarily web protocols end to end
C The PC selcting and configuring service

context + content => share it
Take a picture with your mobile, suggest tag using social network and upload it on flickr
Telecom italia is doing their labs

Ajit ask if there is anyone from Orange in the room… Nobody!
The network is becoming less important
the applications are more important

Web2.0 expo Berlin: short on cycle long on storage

Dernière conférence de la journée pour moi, et de loin la meilleure.

Simon Wardley nous a fait une présentation dans le style de Dick Hardt Identity 2.0, 450 slides en 45 minutes, tout simplement impossible à live blogger. Voici mes notes mais il faut vraiment voir et entendre la présentation. Simon devrait la mettre en ligne.

C’est fait elle est en ligne ici. Je ne sais pas ce que ça donne sans le présentateur, mais prenez 45minutes pour regarder.

My notes :
jazzy title go get people attention In reality it’s about commodization

70% of our time on the heavy lifting (like amazon says)
No utility service in the software industrie

yesterday hot stuff is today boredom

1890 electricity was hot stuff
replace expensive labour with machine
1930 national electricity grid => utility service

Schumpeter creative destruction

new => competivive
common => cost
There is natural pressure to move from new to common
There is forces holding back

  • patents
  • Branding
  • pricing strategy

SaaS is utility computing


user cares only about data not application not framework not hardware
We should really call Software as a service Application as a service but the acronym is ugly

Aaas 😉

It’s cheaper

What if there is a problem with the service
You want to be able to shift provider

We need a competitive utility market

Ovf open virtual machine format XEN

New = Innovation
From Idea to innovation
First try at an idea
Ideas come from gods

well not realy

Ideas come from invention and discovery


1 not a straight line
2 not only physical thing
3 not everything spread
4 acceleration
5 reduction in cost
6 methodology
7 friend and foes

Innovation: dynamic agile
common: static traditional


Xaas will grow rapidly with open source standard
It will increase the rate of innovation
More disruption in the informaiton dependant market
This will lead to organisational changes


The public is bigger than google !

Web2.0 is a realy bad name, Why?

Think “Web4.0 service pack 6a”
Before naming it web2.0, Tim O’reilly was talking about : Infoware
“the outcomes of the meeting of open source and the web”

Not catchy enough for a conference.

Web2.0 is living in a world where the public has more power than you.

Web2.0 expo Berlin: Netvibes goes Social

Tarik Krim est venu parler de la prochaine version de netvibes: ginger. Elle intégrera des fonctions “sociales”

Netvibes ne va se transformer en un nème réseau social, en fait vous aller pouvoir vous connecter à vos réseaux sociaux existant pour récupérer vos liste d’amis et vos widget vont devenir sociaux:

– connaître la météo de vos amis

– connaître les widgets qu’utilisent vos amis

Bien sûr les API de netvibes vont permettre à n’importe qui de développer ces widgets sociaux.

Web2.0 expo Berlin: Design for a web of data

Lots of pepole in the room, 200-300 (much more than the previous conference I went to)

Tom Coaste from Yahoo brickhouse

How to desing to create new thing ?

Your web site is not your product
Playing well with other
You can never have enough data
Heirachies can’t take the weight

What is the web of data?
From a web centered on the pages build from database
=> database goes to the center: connected datasources and services.
the pages are less a big deal

A web of datasources, services for exploring and manipulating data and way to connect people together => social graph

Your web site is not your product
90% of query from API, the web site is a trivial part
les sites web2.0 se construisent à 2 niveaux :
les APIs
le site web

a good site about music?
no, it’s good data about music

The future ?
The web of data bleeds into the real world
ubiquitus computing
physical object interact with the web
nabaztag: a network enable artificial rabbit!!
ambient orb
weather underground

Playing well with other
It’s good to design for recombination
it’s drive people to your service

=> the web is a platform

you can never have too much data
open up your dataset
build it with your users

1 885 220 439 =>2 milliards de photos sur flikr
how to deal with so many data ?
=> capture metadata
– data during the production of the object
– analysis of the content
– crowd source from user contribution
– data from behaviour analysis

flikr proposes many way to navigate through the photos:

  • favorite
  • group
  • upload
  • by camera
  • by place

taxonomies or folkosomies?
Both is better

Heirachies can’t take the weight
From heirachic to weblike exploration

1998 2 tabs
2000 5 tabs
xxxx     15 tabs
2006 1 tabs

look at a book page on amazon and the different way to broswe the books
• people who bought this…
• tags
• list
• categories
• …

Use heirachies to suggest path

A final word on desing practice
you product can extend to the physical world
the core is the data behind the scene
FInding path throught that data

for the engineer eveything is an engineering problem
for the desingner everything is a desing problem
for the editor…

=> Must collaborate

Au final je trouve que cette présentation est parfaitement résumé par les vidéos de Michael Wesch