Dernière conférence de la journée pour moi, et de loin la meilleure.

Simon Wardley nous a fait une présentation dans le style de Dick Hardt Identity 2.0, 450 slides en 45 minutes, tout simplement impossible à live blogger. Voici mes notes mais il faut vraiment voir et entendre la présentation. Simon devrait la mettre en ligne.

C’est fait elle est en ligne ici. Je ne sais pas ce que ça donne sans le présentateur, mais prenez 45minutes pour regarder.

My notes :
jazzy title go get people attention In reality it’s about commodization

70% of our time on the heavy lifting (like amazon says)
No utility service in the software industrie

yesterday hot stuff is today boredom

1890 electricity was hot stuff
replace expensive labour with machine
1930 national electricity grid => utility service

Schumpeter creative destruction

new => competivive
common => cost
There is natural pressure to move from new to common
There is forces holding back

• patents
• Branding
• pricing strategy

SaaS is utility computing

Xaas
SaaS

user cares only about data not application not framework not hardware
We should really call Software as a service Application as a service but the acronym is ugly

Aaas 😉

It’s cheaper

What if there is a problem with the service
You want to be able to shift provider

We need a competitive utility market

Ovf open virtual machine format XEN

New = Innovation
From Idea to innovation
First try at an idea
Ideas come from gods

well not realy

Ideas come from invention and discovery

commodification

1 not a straight line
2 not only physical thing
3 not everything spread
4 acceleration
5 reduction in cost
6 methodology
7 friend and foes

Innovation: dynamic agile
common: static traditional

Prediction:

Xaas will grow rapidly with open source standard
It will increase the rate of innovation
More disruption in the informaiton dependant market
This will lead to organisational changes

Observation

The public is bigger than google !

Web2.0 is a realy bad name, Why?

Think “Web4.0 service pack 6a”
Before naming it web2.0, Tim O’reilly was talking about : Infoware
“the outcomes of the meeting of open source and the web”

Not catchy enough for a conference.

Web2.0 is living in a world where the public has more power than you.

Tarik Krim est venu parler de la prochaine version de netvibes: ginger. Elle intégrera des fonctions “sociales”

Netvibes ne va se transformer en un nème réseau social, en fait vous aller pouvoir vous connecter à vos réseaux sociaux existant pour récupérer vos liste d’amis et vos widget vont devenir sociaux:

– connaître la météo de vos amis

– connaître les widgets qu’utilisent vos amis

Bien sûr les API de netvibes vont permettre à n’importe qui de développer ces widgets sociaux.

Lots of pepole in the room, 200-300 (much more than the previous conference I went to)

Tom Coaste from Yahoo brickhouse

How to desing to create new thing ?

Your web site is not your product
Playing well with other
You can never have enough data
Heirachies can’t take the weight

What is the web of data?
From a web centered on the pages build from database
=> database goes to the center: connected datasources and services.
the pages are less a big deal

A web of datasources, services for exploring and manipulating data and way to connect people together => social graph

Your web site is not your product
twitter
90% of query from API, the web site is a trivial part
les sites web2.0 se construisent à 2 niveaux :
les APIs
le site web

Flickr
last.fm
a good site about music?
no, it’s good data about music

The future ?
The web of data bleeds into the real world
ubiquitus computing
physical object interact with the web
nabaztag: a network enable artificial rabbit!!
ambient orb
weather underground

Playing well with other
It’s good to design for recombination
it’s drive people to your service

=> the web is a platform

you can never have too much data
open up your dataset
build it with your users

1 885 220 439 =>2 milliards de photos sur flikr
how to deal with so many data ?
=> capture metadata
– data during the production of the object
– analysis of the content
– crowd source from user contribution
– data from behaviour analysis

flikr proposes many way to navigate through the photos:

• favorite
• group
• upload
• by camera
• by place
• …

taxonomies or folkosomies?
Both is better

Heirachies can’t take the weight
From heirachic to weblike exploration

Amazon
1998 2 tabs
2000 5 tabs
xxxx     15 tabs
2006 1 tabs

look at a book page on amazon and the different way to broswe the books
• people who bought this…
• tags
• list
• categories
• …

Use heirachies to suggest path

A final word on desing practice
you product can extend to the physical world
the core is the data behind the scene
FInding path throught that data

for the engineer eveything is an engineering problem
for the desingner everything is a desing problem
for the editor…
…
=> Must collaborate

Au final je trouve que cette présentation est parfaitement résumé par les vidéos de Michael Wesch

Many social networks exist (linkedin, facebook, flikr, dopplr, …)
Each have a few great features

People are tired of filling in they friends everytime.

You can combine their value value with Mash-up.

Get rid if the user lockin
social apps needs your friends

Social platform

• facebook
• open social
• netvibes uwa

Shouln’t be about political battle (facebook VS open social)
Remember IM messaging war
=> jabber/XMPP everyone can use it

Identity Silos
=> OpenID

Hosts files don’t scale
=> DNS open and decentralized
DNS scales

Email smtp
I can run my own email server (decentralized)

We start in a centralized world
=> easier to control

Social Networks today are centralized.
History show that technology moves to decentralization

Decentralization it’s harder but we always get there

Open data is increasingly important as services move online

Proprietary platform on the web are ice cube => they will melt in the web

The social graph is user generated content

Privacy is hard in a decentralized wolrd but possible

OAuth
Your valet key for the web
Instead of giving your password to a web site like facebook to all your google account, you just give them a password to your contacts

openID to login
openID says who and describe where to find services and data
OAuth keeps me in control

How can we make this happen ?
– markup and share data
– allow to import/export data

XFN format

We have the tools

Les slides sont sur slideshare

Mes notes en quasi direct. Je mets mes propres réflexions en italique.

Most people in the room are freelance or small compagnie, very few from big compagnies
Self organisation moves the world, it is the way life works.

But hierachy controls the entreprises
Hierachy kills

• creativity (what if AT&T had try to build something like the internet) nous on sait France Telecom avait fait le minitel
• agility
• motivation

Networks drive changes

• more complexity
• accelerating dynamic
• stronger values

How to go there?
First get rids of departements
Second transparency => create truts

Process & structure VS collective awareness

Tools:
Simple meeting in a room
start with everyone saying what is important to them
end with a direct feedback what was good what was bad

tools to stay connected: twitter blog

——————————
Reality check on entreprise2.0 in germany
it’s not only about techno
3/4 of decision maker in knowledge worker industriedon’t know what web2.0 is
1/4 of those who know don’t think it is irrevelant
1/3 don’t use web2.0 tools

90% believe requirement for collaboration & KM tool increase
and feel they are not supported enough by the tools

Web2.0 tools are used by individuals

Barriers:

• benefit unclear
• security risks
• lack of control over content
• lack of openness of employee
• technical complexity
• lack of openness of management

But they know web2.0 tools will become part of everyday life in the enterprise

Web2.0 need more integration

We need web2.0 tools and practices to improve innovation potential

Comments from the room:

Don’t just give the tools like blog to participate but also listen to the blog and do something with it, react.

In a workshop, form pair of people who don’t know each other, ask one of them to listen to other for 10 minutes about what it does in the company, what is important to him, do the reverse. Ask them to write down what they learnt on a paper board or the forum.
Next to me Martin Kosser did some live blogging too, much more detailled than my report, check it out