Marketecture

Voici un mème qui va se propager à la vitesse de la lumière

A Marchitecture is an architecture produced for marketing reasons, normally by a vendor. It is designed to put the vendor in the best possible light by emphasising the positive as well as hiding the negative. If you are in marketing you will spell it Marketecture.”

Peter Abrahams

(Via labnotes)

Related posts:

  1. Budgetecture
  2. Architecture orienté ressource au symposium DNG 2008

Tags:

Leave a Reply

Additional comments powered by BackType

Atom

aside

  • "ECM is documents pretending to be content and WCM is content pretending to be documents"

    Seth Gottlieb

    - #
  • "running a number of servers on the departmental secretary's credit card; after all, computing resources are just office supplies"

    Michael Nygard

    - #
  • "La séparation physique entre la couche Web et la couche métier a été dictée par des vendeurs… de hardwares"

    Julien Dubois

    - #
Get Adobe Flash playerPlugin by wpburn.com wordpress themes